Demographics of america are changing

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The demographics of America are changing- what should marketers know about the changes and what can they do to use ethnicity to drive a buy. Here is what I am looking for: McDonalds discovered Hispanic men do not see salads as a meal, so in areas were this ethnicity is strong they changed the salad to include chicken, beef and a tortilla to add depth to the salad offer.

Reference no: EM133054371

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