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Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet Site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion magazines. You are planning to sell a 16-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.
Identify the target market for your shampoo IN DETAIL. Describe the demographics and psychographics of the target market separately by giving some specific examples of your own.
How can you use relationship marketing to increase sales for this product category? Please use specific examples of CRM to illustrate your answer. The more different examples you can provide the better. The more strategic choices you make the better your answer will be. PLEASE EMPHASIZE CURRENT MARKETING LANDSCPAE WITH A FOCUS ON DIGITAL MEDIA (SOCIAL, MOBILE, LOCAL ETC.)
Core Market Offerings and Defining the Product-Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
Discuss some of the challenges Pizza Hut might face in conducting marketing research in potential new international markets.
Determine and explain the appropriate disciplinary action for the employees involved in this situation and identify motivational alternatives that can help turn the situation around;
1. in analyzing the communication within a group what levels of interaction would you try to observe?who speaks most
Brand extension can endanger brands because their lack of expertise in one product or service. A company can be good at some things or focus on one thing and be great and build a large loyal customer base.
Each member of the group should create a memo for managers of a health care organization which summarizes his or her research and incorporates useful ideas from the other members
scenariojanet hains is an entrepreneur and former afterschool programmer administrator. she has been monitoring the
A discussion of how front office can add value to the business by accurately identifying the needs of different guests by market
1.Using a continuum with Order taker at one end and Order getter at the other, where would you place each of the following sales jobs?
In a 2-3-page paper, supported by at least two credible scholarly references, compare and contrast three marketing research methods
Discuss the relevant economic theory of topic - In the second, you must include outside research to corroborate your thread.
Explain Which e-commerce environment is appropriate and Which environment would be most appropriate for Grandma's Treats and why
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