Demographic trends due to reliability of the data

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Reference no: EM132163099

1. Due to globalization and flow of trade between countries, marketers today face increased pressure to deliver and are required to measure the performance of their marketing plans .

With regards to the above statement evaluate in detail the marketing metric tools managers can use to measure performance.

2. Marketers rely on demographic trends due to reliability of the data in the short and intermediate run .

Critically evaluate the relevance of the statement above and the impact demographic trends have on the marketing function in today’s marketing environment. ( 1 page long)

Reference no: EM132163099

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