Demographic tools to develop the demographic profile

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Reference no: EM1331615

Surf the following 2 Web sites to find out more about today's customer and using marketing research to develop customer profiles:

https://blog.nielsen.com/nielsenwire/category/featured-insights
https://www.mymarketprofile.com/ - Click Browse Research - About Market Research on the lower-left menu
Customer relationship management is about managing current and prospective customers for strong and long customer relationships.

Using information from the 2 Web sites and articles from the library's full-text databases, create a customer profile brief:

Develop a demographic profile of the potential customer segment.

List at least two demographic tools you can use to help develop the demographic profile.

Define the psychographic profile of your customer.

Reference no: EM1331615

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