Demographic question seeking information

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For the exercise this week, I want you to create and administer a survey.

Your survey should ask three questions:

Start by asking a demographic question seeking information about your subject's demographics.

Then ask a psychographic question.

Then finish by identifying a product or product category, and ask a positioning question about it. Here you're looking for information about how the product is positioned in your subject's mind, whether they make decisions about it based on value, performance or function.

Once you have your survey ready to go, administer it to at least three people. Your volunteers can be friends, relatives, classmates (though not other students in this class), co-workers or strangers.

Reference no: EM133149687

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