Reference no: EM132295238

For the following survey questions related to the entertainment center located in Pharr, Main Event, please indicate whether each is: demographic, personality, lifestyle, attitude, awareness, intentions, motivation, or behavior.

1. Before your current visit, had you heard of or seen Main Event?

2. Why did you come to Main Event? Was there a special occasion?

3. Please indicate the age of everyone in your group.

4. What is your overall assessment of Main Event?

5. How likely are you to return to Main Event within the next month?

Based on the following descriptions, what method of administration would be best given what you know about the different types of “control”: personal interview, telephone, mail, or Internet?

6. You want a representative sample with high structure for which good mailing lists are available, and you’re not in a hurry to get the data collected

7. You want to administer a high structure study within a very short time span.

8. You want respondents to take a self-guided survey with skip patterns programmed in that will take them to the appropriate questions based on prior responses.

9. You want to conduct an unstructured, exploratory study where you can observe the respondents’ reactions and probe further based on their responses.

10. You want to be able to explain questions to respondents, but at the same time, you want respondents to be (and feel) anonymous to the researcher.