Demographic characteristics of your proposed target market

Assignment Help Marketing Management

Reference no: EM13723411

You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.

Company overview: Add the information from your Individual Project that describes your company.

Competition: Add the information from your Week 1 Individual Project about the top competitor of your brand (50-75 words).
Research and the marketing strategy: Add the information about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50-75 words).

The marketing mix objectives: Add the information from your Week 1 Individual Project with the objectives of the marketing mix for your brand: product, price, place, and promotion (50-75 words).

Product positioning strategy: Add the positioning strategy for your product that is designed to change the perception of the current product by the targeted customer group from your Week 2 Individual Project (50-100 words).

Customer profile: Include the details related to your customer's demographics and psychographics and the two segments that you created from your Week 3 Discussion Board assignment (50-100 words).

Marketing communications: Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50-100 words).

Distribution of the product: Explain 1 place to sell your product (25-50 words).

Global opportunities: Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200 words that justifies the following:

The country's current marketplace and competitive environment.

The country's economic situation.

1 cultural value that matches your home country's product values.

2 demographic characteristics of your proposed target market.

The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research.

Reference no: EM13723411

Questions Cloud

Human resources decision making : Analyze the various strategies involved with "rightsizing" and determine possible ethical issues resulting from those strategies. Please give specific examples

Explain the israeli and palestinian narrartives in perpetuat : I need 2 pages about: Discuss the impact of the gap between the Israeli and Palestinian narrartives in perpetuating the Arab - Israeli conflict.

What does the asa framework postulate : What does the ASA framework postulate. The ASA framework. How does the ASA concept apply to Reckitt Benckiser, as described in the Financial Times article

What specific types of personal selling are used : Think of a company or a product that relies heavily on personal selling. Why is personal selling a good fit for this company/product? What specific types of personal selling are used

Demographic characteristics of your proposed target market : You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together, demographic characteristics of your proposed target marke..

What is fica : What is FICA? What percent do the employer and the employee pay? What is ERISA? When and why was it enacted?

What impact would the reformation have had on your life : Imagine yourself as a commoner during the late 16th and early 17th centuries. What impact would the Reformation have had on your life? How might this period have influenced the modern world?

Process of starting an information technology services compa : Complete a writing activity based on the following situation: Two brothers and a friend are in the process of starting an information technology services company. Each of the prospective partners has relevant experience and knowledge. The compa..

Optimizing health care by use of effective management strate : Question: Analyze the overall evolution of health care in the U.S. Provide at least two (2) specific examples of the changes that have occurred in the health care industry in the U.S.

User Account

All Pages