Reference no: EM132918331
The job of a media sales representative is to sell ad space in various media, to advertisers looking to reach certain target audiences. Media sales reps for Conde Nast, who's magazine portfolio includes Vogue, Architectural Digest, GQ, and Bon Appetite are always on the lookout for brands that are hoping to reach the subscribers of each of their publications. Similarly sales representatives for Hearst Bay Area, owners of the San Francisco Chronicle, and headline and lifestyle website sfgate.com, look for brands that might be interested in reaching their subscribers/viewers, in order to sell ad space in these vehicles.
In order to see the audiences reached by both the S.F. Chronicle, and sfgate, you will need to look at their media kit, which you can find by going to the website sfgate.com, scrolling to the bottom of the page, looking for the column titled About and clicking on the word Advertising. The next page you see will be titled, Reach and Engage Your Customers. On this page, go to the top right, click on the Resources menu, and select Media Kit. Once you're on this page, click the button that says Download Media Kit.
This media kit includes demographic and psychographic descriptions of the people who read the S.F. Chronicle (hard copy, tablet version and app) on page 17, as well as those who visit sfgate.com on page 29. Please reference the media kit to answer the following questions.
-How many total users are reached each month across all of the Hearst Bay Area portfolio platforms combined?
-What are the: a. Median Income, b. Median Age, and c. % of Undergraduate or Post Graduate Degree holders for both the S.F. Chronicle and sfgate.com?
-Finally, just to make sure that there's no confusion, what is the date and starting time of our final exam?
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