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Demographic and psychographic characteristics

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Reference no: EM133441378

  • Demographic and Psychographic Characteristics
    • determine who the potential buyers of your chosen product are, identify the key demographic and psychographic characteristics that will allow you to understand your buyers' needs, wants, and preferences so you can market to them effectively.
    • Identify the following demographic characteristics, based on your research: age, gender, occupation, level of education, income level, marital status, and number and age range of children.
    • Identify the following psychographic characteristics, based on your research: hobbies and interests, wants, current product-related buying behavior, goals, product-related preferences, shopping preferences, and lifestyle.
  • Persona
    • Create one fictional persona that represents members of the target market. A persona is a portrait of a typical example of an actual person who is a part of the target market.
      • Your persona should be an accurate representation of individuals that belong to the target market.

Reference no: EM133441378

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