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Demographic and cultural environment assignment

Assignment Help Marketing Management
Reference no: EM132421086

Assuming you are hired by a corporation to assess the market potential of a foreign country for their products.

Demographic Environment

  • 1) Population
  • 2) Gender Breakdown
  • 3) Life Expectancy
  • 4) Language
  • 5) Education

Cultural Environment

  • 1) Religion
  • 2) Lifestyle (segments by age)
  • 3) Values
  • 4) Customs
  • 5) Holidays
  • 6) Colors and Music (National Flag and Anthem)

 

Reference no: EM132421086

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