Demands placed on global firm by the stakeholders

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Reference no: EM132270717

1. Allows franchisee to sell a highly publicized product/service, using parent's brand name or TM, carefully developed procedures, and marketing strategies. Franchisee pays fees and must follow rules set by franchisor.

A- Foreign Branching

B- Franchising

C- Standardization

D- Globalization

2. Demands placed on a global firm by the stakeholders in the environments in which it operates

A- Global Industries

B- Niche market exporting

C- Multi-domestic Industries

D- Stakeholder Activism

3. Groups based on choices they make

A- def. The Young Mobile

B- def. Choice Generation

C- def. Omni-channel

D- def. single channel

4. Brands; channels

A- Single channel, multi-channel to:

B- More steps to enable profitable multi-channel retail:

C- Customer Expectations in a multi-channel world:

D- Consumers will interact with "______" NOT "________"

5. informational, consumers knew about your brand

A- def. single channel

B- def. The Young Mobile

C- def. multi channel

D- def. Omni-channel

Reference no: EM132270717

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