Reference no: EM132270717
1. Allows franchisee to sell a highly publicized product/service, using parent's brand name or TM, carefully developed procedures, and marketing strategies. Franchisee pays fees and must follow rules set by franchisor.
A- Foreign Branching
B- Franchising
C- Standardization
D- Globalization
2. Demands placed on a global firm by the stakeholders in the environments in which it operates
A- Global Industries
B- Niche market exporting
C- Multi-domestic Industries
D- Stakeholder Activism
3. Groups based on choices they make
A- def. The Young Mobile
B- def. Choice Generation
C- def. Omni-channel
D- def. single channel
4. Brands; channels
A- Single channel, multi-channel to:
B- More steps to enable profitable multi-channel retail:
C- Customer Expectations in a multi-channel world:
D- Consumers will interact with "______" NOT "________"
5. informational, consumers knew about your brand
A- def. single channel
B- def. The Young Mobile
C- def. multi channel
D- def. Omni-channel