Demand potential for checking accounts in metropolitan area

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Reference no: EM133158831

Discussion

You are the marketing research manager of a local bank. Management has asked you to assess the demand potential for checking accounts in your metropolitan area. Discuss what sources of secondary data you might consult and what kind of information you would expect to obtain from each source. As you are responding to your peers, discuss any major differences in obtaining data dependent upon your location.

Reference no: EM133158831

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