Demand elasticity and pricing strategies

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Read the case study "Demand Elasticity and Procter & Gamble's Pricing Strategies" on page 47 of Economics for Managers. 3.Based on these facts, answer the following questions: a. Should Procter & Gamble use reward or loyalty programs to influence demand and price elasticity for its products? b.How would these programs influence current and future demand? c.Why would the price elasticity of demand for an individual firm's product be greater than the elasticity of the overall product market?

Reference no: EM131172307

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