Deliverables in the stage gate process refers to

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Reference no: EM132293540

1. Which is not one of the "rules" of IDEOS' brainstorming process?

a. Defer judgement to avoid interrupting the flow of ideas

b. Encourage wild ideas

c. Expand possibilities, go for quantity.

d. Assign teams of like individuals

e. Build on the ideas of others

2. Deliverables in the Stage Gate process refers to?

a. The decision criteria used by executives to make go/kill decisions

b. The contract the product development teams make with each other

c. the prototypes which demonstrate the product concepts

d. the presentations which summarize the team’s activities, results and recommendations

e. the reasons stage gate mitigates risk

3. ______________ seeks to understand through direct observation what people want and need in their lives and what they like or dislike about the ways particular products are made packaged marketed or sold.

a. Lead User Research

b. Open Innovation

c. Crowd sourceing

d. Design Thinking

e. Advisory Councils

4. According to Ulrich and Terweisch an innovation is a new and novel match between a solution and a need that_______________________.

a. has never been done before

b. has no competition

c. is unique to the inventor

d. is technically feasible

e. creates value

5. Which is not true of Lead User Research?

a. It is actually more than research, it is co-development of new products

b. It engages users whose needs are ahead of the general marketplace

c. It engages users who have worked out their own product, because nothing in the market existed and they had a pressing need

d. It heavily involves a company’s current highest volume users.

e. It brings in users in related or complimentary fields.

6. Idea farming is?

a. A method of rapid prototyping

b. Part of the development phase of stage gate

c. A method of systematically generating and capturing opportunities and ideas for new products

d. A means of gaining consensus among members of the executive team

e. Planting ideas with the sales force in order to determine what will sell the best

7. In IDEO's design process the final step is developing a prototype.

a. True

b. False

8. Which of the following criteria should not be used by executives when allowing an idea presented at Discovery to enter the Stage Gate process?

a. link to corporate strategy

b. potential for unmet consumer needs

c. return on investment above the corporate threshhold

d. supports brand strategy

e. potential for an attractive market

Reference no: EM132293540

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