Deliberate effort for customer contact

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Some Corporations, such as Singapore Airlines, make a deliberate effort for consumer contact personnel to be of the same ethnic group (Singapore natives). How justified is this practice in an era of cultural diversity and valuing differences? Describe your answer.

Reference no: EM1377779

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Deliberate effort for customer contact : Some Corporations, such as Singapore Airlines, make a deliberate effort for consumer contact personnel to be of the same ethnic group. How justified is this practice in an era of cultural diversity and valuing differences?

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