Reference no: EM133271036

Craig claims that advertisers employ "dehumanizing gender stereotypes" to sell products to consumers (283). According to him, gendered ads take four forms: Men's Men, Men's Women, Women's Men, and Women's Women.

Choose one of Craig's four categories of gendered ads. Write a journal entry in which you summarize the category you chose. One-two pages.

Remember to use multiple paragraphs in your response. For example, one paragraph can introduce readers to the article, the concept of gendered advertising, and the type of ad you chose (Men's Men, Women's Women etc). In the second paragraph, summarize the example Craig uses to illustrate the category. Then, in a third paragraph, summarize Craig's conclusions about the ad. What does he say?

Consider the following: What is gendered advertising? What type of ad did you choose? What example of a commercial does Craig give to illustrate the stereotype? Why does Craig think the ad is "dehumanizing?"

Remember that your imaginary reader is not familiar with the article or the topic. So, fill your reader in as you develop. Support response with quotes from the text.