Definitions of marketing research-international marketing

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1. Though definitions of marketing research and international marketing research are basically the same, there are two distinct complications that impact international marketing research. Which of the following would be one of those complications?

The environments where the research tools are applied are often different in foreign markets.

International marketing research is always more expensive than domestic research.

International marketing research is always more fun than domestic research.

International marketing research is very poor when it comes to promotional studies.

2. List the major international conventions and organizations designed for mutual recognition and protection of intellectual property rights.

3. There are four major problems with using secondary data in international marketing research. What are these four major problems? Briefly describe each of them.

Reference no: EM132231918

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