Definitions most accurately reflects cluster analysis

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Reference no: EM132168134

1. Which of the following definitions most accurately reflects a cluster analysis?

A. Method used to group customers based on a set of variables so that customers in one group are similar to each other, but are different from customers in another group.

B. Method of collecting survey results to analyze customer segments.

C. Method of grouping customers into relatively homogeneous groups based on the set of variables considered.

D. Method used to graphically represent respondents' beliefs about the relationship between objects with respect to two or more dimensions.

E. Method used to represent perceptions and preferences of respondents spatially by means of a visual display.

2. Which one of the following is not a capital structure ratio?

Cash flow to debt

Current asset turnover

Net asset financing

Debt service coverage

Long-term debt to net assets

3. Which of the following is not considered to be a useful segmentation characteristic?

A. Accessible

B. Identifiable

C. Actionable

D. Capable

E. All of the above are considered useful segmentation characteristics

Reference no: EM132168134

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