Definition of which component of the marketing mix

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Reference no: EM132220380

1. “The goods and services offered” is the definition of which component of the Marketing Mix?

a- price b- value statement c- promotion d- product

2. “Communication and information” is the definition of which component of the Marketing Mix?

a- value statement b- price c- product d- promotion

3. Which aspect of the Marketing Mix is concerned with distribution and delivery?

a- price b- place c- product d- promotion

4. Some examples of “Price” include:

a- social media ads promoting weekly specials

b- it costs the company $10 to aquire a picture frame and the company then sells the frame to the end consumer for $15 ensuring a fair value in the transaction

c- information search, need recognition, benefit alignement, selection, post purchase evaluation

d- information search, need recognition, evaluation, purchase, post purchase evaluation

5. Which of the following statement is TRUE?

a- corporate strategy is defined by marketing strategy

b- the centerpiece of the marketing strategy is the target customer

c- corporate strategy is completely seperate from marketing strategy

d- the centerpiece of the marketing strategy is product innovation

Reference no: EM132220380

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