Reference no: EM133178676

BSBMKG435 Analyse consumer behaviour

Question 1: Complete the table below by providing a brief definition of the marketing communication concepts listed.

Marketing Communication
Concepts
a. Branding
b. Online Presence
c. Public Relations
d. Target Audience

Question 2: Complete the table below by providing a brief description of the marketing communication process stages listed.
Marketing Communication
Process Stages
a. Creating marketing communication program
b. Capture market responses
c. Record and maintain data
d. Analyse and evaluate database information

Question 3: Assume that you are working for Bounce Fitness, a fitness and wellness provider in Australia. As part of your work role, you must review the digital channels relevant to the Bounce Fitness.

Access the document below to learn more about the digital channels used by Bounce Fitness.
Digital Communication Policies and Procedures

Complete the table below:
• Based on the document, identify at least one current digital channel used within Bounce Fitness for internal communication.
• Explain how each identified digital channel is relevant to the organisation

Question 4. Assume that you are working for Bounce Fitness, a fitness and wellness provider in Australia. As part of your work role, you must review the digital channels relevant to your consumers.

Access the document below to learn more about the digital channels that Bounce Fitness uses to communicate with consumers.

Complete the table below:
• Based on the document, identify one current digital channel used by Bounce Fitness to communicate with consumers.
• Explain how the identified digital channel is relevant to the consumers.

Digital Channel Used by Bounce Fitness to Communicate with Consumers

Question 5. Assume you are working for Bounce Fitness Bowling Alley. As part of your work role, you must review the marketing strategies used by the organisation.

Access the document below to learn more about the marketing strategy of Bounce Fitness Bowling Alley.

Based on the Bounce Fitness Bowling Alley Marketing Plan, answer the questions below on marketing strategy
a. Based on the document, provide a brief description of the marketing strategy used in the Bounce Fitness Bowling Alley.

b. Describe how the marketing strategy addresses the innate needs of consumers.

c. Describe how the marketing strategy addresses the acquired needs of consumers.

d. Describe how the marketing strategy appeals to motives that influence consumer decision-making.

Question 6. Assume you are working for Bounce Fitness Bowling Alley. As part of your work role, you must review how the hierarchy in the company is structured, the marketing policies and structures within it and the marketing objectives of its marketing plan.

To answer the questions below, you must access the following organisational documents:
• Bounce Fitness Hierarchical Structure - Head Office
• Bounce Fitness Marketing Policies and Procedures
• Bounce Fitness Bowling Alley Marketing Plan

a. Based on the Bounce Fitness Hierarchical Structure - Head Office document, enumerate the seven roles in the organisational structure in the Bounce Fitness head office.
b. Based on the Bounce Fitness Marketing Policies and Procedures document, enumerate the five marketing policies and procedures in Bounce Fitness.
c. Based on the Bounce Fitness Bowling Alley Marketing Plan document, enumerate the three marketing objectives of the Bounce Fitness Bowling Alley.