Reference no: EM133019720
Airbnb is one of the largest providers of a platform for hosts to accommodate guests with short-term lodging and tourism-related activities. The company provides an online booking platform which allows people to let out their property (house/private rooms/hotel room) to others for a short duration.
Guests can search for lodging using filters such as lodging type, dates, location and price, and can search for specific types of homes, such as bed and breakfasts, unique homes, and vacation homes.
Recently, the company is moving forward from an accommodation booking platform to a platform that allows its customers to book local experiences and restaurants. It has also introduced Airbnb Plus homes which lists quality and design-verified properties. The company has also created an online community through OpenHomes which provide temporary housing for individuals affected by a disaster, for medical relief and to Refugees.
Airbnb is also planning to slowly become an all-in-one travel platform. It could be profitable if they partner up with other brands and provide travel and holiday packages along with homestay and rich local experiences.
Which of the following is the most accurate definition of the core business of Airbnb marking its first horizon? (Pick one)
-To attract customers by marketing the features of a homestay.
-To provide an online platform that allows people to let out their property for a specific duration.
-To engage customers in a rich experience of enjoying a comfortable stay.
-To replace hotels with Airbnb properties.