Definition of technology and consumer behavior

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Reference no: EM131555944

Presentation- This presentation should be a combination of a POWERPOINT WITH THE OUTLINE DATA COMBINED WITH VIDEOS DISCUSSING TECHNOLOGY AND CONSUMER BEHAVIOR.

Your presentation can take any form you choose that is conducive to an online format. This includes narrated slide shows (e.g. Powerpoint, Prezi, Knovio), podcasts or audio recordings, written materials (e.g. brochures, pamphlets, research posters, etc.), YouTube videos, etc. Your presentation should contain about 10-15 minutes of content.

Use the rubric presented below to structure your work. Be sure to touch upon each required component to earn as many points as you can.

Discussion questions

In addition to your presentation, you will post a discussion question about your topic for your classmates. Your question should be open-ended and thought-provoking to ensure a rich discussion.

Throughout the week, each student should monitor the comments generated by his/her discussion question and respond to the comments accordingly.

Outline

I. Definition of technology and consumer behavior

A. How technology has revolutionized the consumer behavior

B. The impact of technology on consumer behavior

II. History of technology and consumer behavior

A. Previously without technology consumers were not aware of some products

B. Technology has improved access to products and services

C. Technology has been integrated in marketing of products and services hence changing consumer mindsets

III. Comparison between technology, consumer behavior and education

A. Before the advent of technology the two relied of traditional methods

B. The future of education and consumer behavior relies on technological development

IV. Relevant polices

A. Numerous polices addressing consumer protection and technology use

B. Pricing polices affect consumer behavior

C. Integration of both technology and consumer protection policies will improve consumer satisfaction

V. Future trends

A. Consumers will be completely reliant on technology

B. Technology is will have greater impacts on the consumer behavior due to technologically oriented products.

Reference no: EM131555944

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