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1. Based on the definition of marketing what are the key factors that are critical to any company engaged in marketing? How does your own organization use the different components of the marketing mix? How does the marketing mix affect the development of your organizations marketing strategy and tactics?
2. Within your organization, how have changes in the macro environment and competitive situation impacted the success of your company? Consider advances in technology, social changes, demographic shifts, regulatory changes, etc.
3. Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
When measuring moral dilemmas, Kohlberg suggests the use of hypothetical dilemmas. However, Straughan disagrees and states that hypothetical dilemmas do not evoke the same reactions as familiar dilemmas and, hence, the findings are not as useful in m..
Describe how utilitarianism and libertarianism justifies the actions of employers. Then, describe how their actions might violate the ethical principles established by these concepts.
Discuss police abuse how it affects race, ethnicity, and how public safety efforts by law enforcement and security services.
Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception? Explain
US biofuel policy includes greenhouse gas reduction targets. Regulators do not address the potential that biofuel policy can have indirect impacts on greenhouse gases through its impacts on petroleum product markets, and scientific research only part..
Describe the impact and effects of psychopathology on family functioning; how would a diagnosis of asperger's on one family member affect the functioning of the couple or family as a whole?
Explain some of the legal constraints on background investigation of applicants to include the following: Explain Family-oriented benefits including the followiing:
If you were in charge of obtaining manpower with a budget that will permit you to hire eight officers, which include investigative personnel and administrative personnel, which crime units would be given priority to add manpower according to your dat..
Strategic planning is the setting of long-term objectives, and operational planning is the use of individualized operations or activities that lead to the accomplishment of the strategic goals.
The leader of the economic nationalists was:
Maternal and Child Health (M.C.H.) services are one of the basic services of local public health efforts. M.C.H. core services include: pre-natal care, post-natal care, neonatal care, and supervision of the health of school children.
Why are the auditors usually less concerned about the client’s cash receipts cutoff than the cutoff for sales? Explain the procedure involved in testing for the cutoff for cash receipts.
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