Definition of marketing analytics

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Reference no: EM133391666

Applied Marketing Analysis

Introduction

A. Brief overview of the purpose of the paper

B. Background information on the selected consumer goods marketing company

C. Objectives of the paper

Literature Review

A. Definition of marketing analytics

B. Importance of marketing analytics in today's business environment

C. Common techniques and tools used in marketing analytics

Review of Microsoft Excel-based tools and techniques

Methodology

A. Description of data sources and collection methods

B. Explanation of the data analysis techniques and models used

Overview of the Microsoft Excel-based tools and techniques developed

IV. Results

A. Presentation of findings from the data analysis

B. Demonstration of how the developed tools and techniques were applied to the data analysis

Interpretation of the results obtained using the developed tools and techniques

Discussion

A. Discussion of the findings in relation to the objectives of the paper

B. Discussion of the strengths and weaknesses of the developed tools and techniques

Comparison of the developed tools and techniques with other commonly used marketing Analytics Tools

Conclusion

A. Summary of the key findings of the paper

B. Recommendations for further research in the area of marketing analytics

C. Suggestions for the selected consumer goods marketing company on how to use the developed tools and techniques.

Description: From the Comprehensive Learning Assessment 1, you prepared an effective outline of your illustrative paper and performed a preliminary review of essential concepts and applications of marketing analytics. Also, you made an arrangement of a few Microsoft Excel-based tools and techniques that intend to recommend to the company for effective execution of marketing analytics.

Now for your Comprehensive Learning 2, you will have to develop an i llustrative paper with development of Microsoft Excel-based tools and techniques to be used in performing marketing analytics for a selected consumer goods marketing company operating in the country of your
choice.

Reference no: EM133391666

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