Defining the sampling frame for the research

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Reference no: EM132117096

Market Research Assignment -

Read the Holden Commodore online launch case.

The outputs of this assignment will be:

1. A discussion of the target market alternatives for the new Commodore. Recommend one.

2. A discussion of the alternative ways of defining the 'Population' for a research study on the Commodore target market. Recommend one.

3. A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Commodore. Recommend one.

4. A discussion of the alternative ways of defining the sampling approach for the research on the Commodore. Recommend one.

Use Harvard referencing in-text as well as in your bibliography Please include in your report: Holmes Cover Sheet, Title Page, Table Of Contents, Executive Summary, Sections 1 to 4 (as listed above), page numbers, reference list.

Attachment:- Assignment File.rar

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The assignment was about an Australian automobile manufacturer offering to launch anonline platform for selling their products. The assignment had different questions in considerationto this idea of online shopping. That one particular car model that the assignment was based overis "Comodore 2018", a sedan class vehicle that the online launch is all about currently..

Reference no: EM132117096

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Reviews

inf2117096

10/25/2018 1:59:00 AM

All work done in excellent manner. The expert knew what he was writing about, would like to suggest Experts Mind to all my friends. I got the solution four hours prior to deadline. thanks once again !!!

len2117096

9/19/2018 3:22:09 AM

Please follow the instructions of attached file and make a powerpoint presentation just 6 to seven page. Group Project 30 marks Form a group consisting of 4 members. Read the Holden Commodore online launch case (see page 2 and 3). Notes on Group Work In your group discuss how you will manage the completion of the assignment. Note who will do which part of the assignment. Everyone should discus all the elements of the assignment.

len2117096

9/19/2018 3:22:04 AM

An appendix should be attached to the assignment which will contain material from each of the participants Suggested process for effective groupwork: Each member of the group to find two journal articles on issues relevant to this research. Each member to present their selected journal articles to a group meeting and discuss how they might influence the research – in this meeting you should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas. Build your report around the ideas contained in the journal article with comment and evaluation by the group.

len2117096

9/19/2018 3:21:58 AM

Shows clear evidence of wide and relevant reading and an engagement with the conceptual issues; develops a sophisticated and intelligent argument; shows a rigorous use and a confident understanding of relevant source materials; achieves an appropriate balance between factual detail and key theoretical issues; provides evidence of original thinking. Engages closely with the case study; shows some evidence of wide and relevant reading and an engagement with the conceptual issues; shows some sophistication of argument; shows an intelligent use and a good understanding of relevant source materials.

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