Defining the marketing objectives and relevant kpis

Reference no: EM133188382 , Length: word count:600

Overview
A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park's challenges, with minimum or no customization.

Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.

Prompt
Create a PowerPoint presentation with audio narration for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.

Note: Remember to use both on-screen text and audio narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible due to technical challenges, develop precise and extensive speaker notes while addressing all the rubric elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Specifically, you must address the following criteria:

1. Identify two SMART objectives-one for each marketing strategy identified in the previous assignment. (slides 1-2)
How does each objective align with the SMART framework? Begin this part by restating the identified marketing strategies and then state the SMART objectives.

2. Identify two KPIs-one for each marketing objective-to measure the success of the marketing strategies. (slides 3-4)
What are your reasons for choosing each KPI?

3. Determine two methods to monitor the results of the identified KPIs. (slides 5-6)
Why have you chosen these methods?

Reference no: EM133188382

Questions Cloud

BUSN3003 Entrepreneurship and Innovation Assignment : BUSN3003 Entrepreneurship and Innovation Assignment Help and Solution, Southern Cross University - Assessment Writing Service

Identify information critical for marketing planning : identify yourself as a sports event manager and explain how you played the role and the contribution made

Describe a common and measurable collaborative goal : Describe a common and measurable collaborative goal. This is not an individual goal it is a group goal. This can be a goal the group is already working

Identify the top five traits to become an excellent leader : Explain the importance of strategic and operational plan for business

Defining the marketing objectives and relevant kpis : Identify two SMART objectives-one for each marketing strategy identified in the previous assignment and Determine two methods to monitor the results

Draft a memo to the cmo outlining the marketing research : Draft a memo to the CMO outlining the marketing research efforts and their alignment with the vision, mission, and values of the organization in the course

Present a new or better positioning statement : Present a new or better positioning statement and motto for the selected brand - you will create an original positioning statement and motto for brand

Is the buy american program outdated : In todays world economy, the United States is no longer considered the manufacturing giant it once was

Analyze the importance of coding and classification systems : Analyze the importance of coding and classification systems in delivering healthcare. services, regulatory compliance, and reimbursement

User Account

All Pages