Defining the decision variables-objective function

Assignment Help Operation Management

Reference no: EM131278202

An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. Information about the three media (for each commercial) is shown below.

Medium Cost Consumers Reached Exposure Quality

TV $2500 100000 30

Radio $ 750 25000 40

Newspaper $1500 50000 25

If the number of TV commercials cannot exceed the number of radio commercials by more than 4, and if the advertising budget is $50000, develop the model that will maximize the total number of consumers reached and achieve an exposure quality of at least 500.

Formulate a linear programming model for this problem by defining the decision variables, objective function, and all the constraints. Do NOT solve the problem after formulating.

Reference no: EM131278202

Questions Cloud

Create lasting relationships with the customers : A public sector bank is currently striving to differentiate itself from the private sector banks’ which are its immediate competition. As a manager of the public sector bank, elaborate on how you would use touch points such as mobile, web and social ..

Examples of three vendors of backup and recovery system : What are examples of three vendors of backup and recovery systems? Compare and contrast the three systems and determine which one you would recommend if your were installing a backup and recovery system for a medium-sized business, with 3,500 employe..

What is marignal coat of prodcusing one more unit of product : The following linear programming problem. what will happen to product x4 to justify its prodctuion? what is value of surplus associated with constarint 3? what is marignal coat of prodcusing one more unit of product 3?

Defining the decision variables-objective function : An advertising campaign for a new breakfast bar will be conducted in Baltimore area and may use TV commercials, radio commercials, and newspaper commercials. If the number of TV commercials cannot exceed the number of radio commercials by more than 4..

Identify problem in your current job or a previous job : Identify a problem in your current job or a previous job, such as inadequate use of technology, inefficient procedures, spotty customer service, poor product quality, low morale, or a personnel problem.

Fixed setup cost of ordering : Assume the following cost data is given for two items, X and Y, where A is the fixed setup cost of ordering (S), D is the demand per year (unit/year), v is the unit cost ($/unit) and v is the inventory carrying rate ($/$/year). Assuming that both X a..

Plot total fixed order costs total inventory carrying costs : Assume that company XYZ sells metal racks. The company estimates that the demand for metal racks is approximately 20 units per week. Please plot (using Excel) the total fixed order costs, total inventory' carrying costs and total relevant costs {i.e...

Company is considering creating-selling new type of cookies : A company is considering creating and selling a new type of cookies. Create a report explaining the research process that should be used by the company to make this decision. What is the research question? What data would you collect and how would yo..

User Account

All Pages