Defining scope or context-database construction

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Reference no: EM132223444

Within the context of scenario planning, using your organisation as a suitable case, write brief notes about the following:

(a) defining scope or context,

(b) database construction,

(d) choosing strategic options.

In making your brief comments, you may utilise the following articles:

Phelps, R., Chan, C., Kapsalis, S.C., 2001. Does scenario planning affect performance? Two exploratory studies. Journal of Business Research, Vol 51, 223232.

Bradfield, R., Wright, G., Burt, G., Cairns, G., van der Heijden, K. 2005. The origins and evolution of scenario techniques in long range business planning. Futures, Vol 37, 795 - 812

Reference no: EM132223444

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