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Defining features of the product and service

Assignment Help Marketing Management
Reference no: EM132423388

Section one: Branding and Idea Context
Building on your project idea from MBA 515, write a short paper that addresses the following:

  1. Corporate mission and how the new product or service aligns with it
  2. Defining features of the product(s)/service(s)
  •  How the product will be marketed internally and externally
  •  How the company is differentiating from competition
  •  Alignment of pricing with market position and corporate mission
  • Your substantiated opinion of brand effectiveness

Section Two: Defining Product or Service Need

For your idea, continue your paper by addressing the following:

  1. Behavioral and/or lifestyle demographics of the targeted consumer or buying style of organizational buyer and why they are a good choice
  2. What unsatisfied need the product/service fulfills
  3. How the customer/buyer seeks information to fill the need
  4. How the product is purchased (characterize the buying situation)
  5. Why your chosen target market is the best choice

Attachment:- Product.rar

Reference no: EM132423388

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