Defines the term code of ethics and explains its intent

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Reference no: EM132262095

1. For an individual who is trying to act in an ethical manner, which of the following factors should carry the least weight?

a. Industry and corporate standards

b. The individual's personal beliefs, values, and morals

c. Code of professional conduct

d. The actions of "everyone else"

2. Code of Ethics. You have been asked to lead a group of students, alumnae, and faculty in an effort to develop a code of ethics for a student professional organization in your career field. You are reviewing in your mind key points to cover with the group as you embark on this effort.

Which of the following statements best defines the term "code of ethics" and explains its intent?

a. A code of ethics is a set of specific laws that apply to a member of an organization or group.

b. A code of ethics is a statement of specific rules that members of an organization must follow.

c. A code of ethics forms the basis for deciding what behavior is legal and what behavior is ethical.

d. A code of ethics states the principles and core values that are essential to a set of people and that govern their behavior.

3. -In general, advertising campaigns can achieve all of the following objectives, except:

Desire to buy

Reverse negative beliefs

Consumer interest

Product awareness

Product purchases

4. Most small business owners know exactly what their legal obligations are to employees with AIDS.

a. True

b. False

5. At companies like Procter & Gamble, Integrated Marketing Communication refers to:

Matching communications goals between advertiser and an ad agency.

Targeting multiple ethnic groups in a communications plan.

All of the marketing managers in a company using a cooperative communications plan.

Deliberately orchestrating all the promotional tools to improve sales for a product.

Reference no: EM132262095

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