Defines marketing mix asthe product and price

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Question

Your textbook defines the marketing mix as, "the product, price, communications, distribution, and services provided to the target market" (p. 17). These characteristics combined are called the 'total product,' and they drive the marketing strategy. Identify a product you have purchased recently and describe it as a total product, addressing elements of the marketing mix and how they influenced your consumer behavior. Please include references for further reading.

Reference no: EM133340315

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