Defines her values and purchasing behaviours

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Lora has focused on simplifying her life, and this choice defines her values and purchasing behaviours. Lora lives in a small town where she has a garden and raises a few chickens. Her husband is a carpenter, and she home-schools their four children. Lora's purchases focus on their family needs, and they typically frequent the local co-op for groceries and other necessities. VALS Category.

Reference no: EM133370401

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