Defines cultural customization-internet marketing strategy

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Reference no: EM133259269

Generate a word document that engages the objectives outlined below. Be sure to include at least two in-text citations from this week's readings into your assignment and be sure they are listed in a references section at the end of your document.

1. Construct an introductory section that defines cultural customization and briefly explains why this process is significant to Internet Marketing strategy. Also, be sure to clarify how cultural customization is different from translation and what is meant by "culture and perception".

2. Generate a section that uses color as an example of a cultural variable that should impact Internet Marketing strategy by affecting web site design and promotional content.

3. Construct a concluding paragraph that analyzes the importance of cultural customization to a specific marketing context and target audience. Be sure to address how cultural customization tactics should vary based on whether you are targeting a local, regional, or national consumer base. Construct a paragraph no less than five sentences and no more than seven sentences.

Reference no: EM133259269

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