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Defineing the marketing concept

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Need essay, defineing the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen. Your essay must include an introduction. You must use one article from a business-related or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least three pages in length and spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citation.

Reference no: EM131518513

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