Defined strategy as combination of organizational activities

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Last week we defined strategy as a combination of organizational activities that differentiate a firm from its competition by adding value by best meeting the needs and preferences of its customers. Many firms have been able to successfully differentiate themselves by tapping into the needs of a particular customer segment better than the rest of their competition. Can you think of an example(s)? If not, perform an Internet search for examples of firms that have achieved competitive advantage by tailoring their products and/or services to a particular market segment and/or target market. As usual, integrate textbook into your discussion to strike a nice balance between the number of key concepts covered and the depth of concept coverage…

Reference no: EM132209446

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