Defined in terms of satisfying customers needs and wants

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Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Does marketing create or satisfy needs? Take a position considering that marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers.

Develop at least a 200 word essay in APA format, 6th edition. Remember to use at least three (3) references and therefore, three (3) citations in the text. The answers will be evaluated according to the included rubric. Submit the task in the corresponding forum, during this week.

Reference no: EM132270976

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