Defined by the objectives outlined in the plan

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Question

You are leading a PR Campaign for the NFL surrounding Mental Health with the main Objectives being: Raising awareness and money to charities/research.

How do you Evaluate the success of your campaign?

Good proposals address how results will be assessed. The specific techniques are defined by the objectives outlined in the plan. For example, if changing attitudes is an objective, attitude change should be assessed in some way. Determine the evaluation process (short-tem, long-term, production, message, audience awareness, audience attitudes, audience action, supplemental activities.)

Reference no: EM133454108

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