Reference no: EM133280014

Question 1.

As defined in the SMstudy® Guide or SMBOK® Guide, 'Smart Marketing' is about which one of the following?

Generating greater revenues with relatively smaller budgets by using marketing analytics.

Reaching the maximum number of a target audience's members by the use of different marketing media channels.

Saving money for the organization by using only the free marketing media.

Creating smart phone apps to engage with customers.

Question 2.

Selected Metrics is a highly recommended input for which of the following processes?

Decide Marketing Aspects and Allocate Budget

Determine Pricing Strategy

Identify Competition

Determine Objectives

Question 3

Which one of the following is NOT TRUE about the product categories as defined by the BCG Growth-Share Matrix?

Stars are products that have high market share in markets with high growth rates.

Cash Cows are products that have high market share but low growth in the market.

Dogs are products that have low market share in stagnant or declining markets.

Question Marks are products in markets with low growth rates but currently have a high market share.

Question 4.

Strengths and Weaknesses, Opportunities and Threats, Market Attractiveness Report are highly recommended inputs for which one of the following processes?

Determine Strengths and Weaknesses

Define Market and Identify Market Segments

Determine Opportunities and Threats

All of the above