Define your report by making the necessary inferences

Assignment Help Business Management

Reference no: EM1353055

Your Task

1) Conduct a literature review of the marketing management literature for the period 1990 to 2012.

2) Conclude your report by making the necessary inferences and suggest the future implications based on your findings.

Instructions:
1) In order to you to conduct an effective review, a minimum number of references for the whole report are 15 references, preferably from peer-reviewed journals and articles.

2) Students have to demonstrate an in-depth analysis of the task.

3) The report should be 5,000 Words (+/- 10%)

Objective:

The objective of this assignment is to appraise individual student capabilities of analysis the issues faced by marketing management in today's volatile business environment.

Reference no: EM1353055

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