Reference no: EM13935374

Case:

1. Define your overall marketing strategy (B2B, B2C).
2. List three ideas that make your product REMARKABLE in the international marketplace.
3. Create three Headlines for your product - make sure they work in the target international market.
4. Define your tactical strategy - how are you going to "brand" and communicate Naugahyde to your market?
5. Assume whatever you want, list all assumptions.
6. Develop one marketing piece - whatever mode you desire. Consider REMARKABLE, headlines, your overall strategy, and branding.t5           
7. You decide how to create a competitive advantage for your product in the international market.
8. Consider some of the other class topics impacting international business.

9. }  Define your overall marketing strategy (B2B, B2C).

   }  List three ideas that make your product REMARKABLE in the international marketplace.

   }  Create three Headlines for your product - make sure they work in the target international market.

   }  Define your tactical strategy - how are you going to "brand" and communicate Naugahyde to your market?

   }  Assume whatever you want, list all assumptions.

   }  Develop one marketing piece - whatever mode you desire. Consider REMARKABLE, headlines, your overall strategy, and branding.t5      

   }  You decide how to create a competitive advantage for your product in the international market.

   }  Consider some of the other class topics impacting international business.

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   Deliverables

   • Student Name and Assigned Department at top
   • List your REMARKABLE ideas and Headlines
   • Write your overall and tactical strategies
   • List Assumptions
   • Check spelling and grammar
   • No minimum requirements, make your points in the most effective way but make your points!
   • Creative is up to you, it is understood there is a variety of skill levels - you will be graded on effort
   • Prepared to lead class discussion (no more than 3 minutes)

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   Desired Outcomes

   • Demonstrate creative, summary, and presentation skills.
   • Apply your knowledge of marketing and other applicable class topics.
   • Demonstrate your knowledge in writing.
   • Share your knowledge to the class by leading a class discussion.