Define your customer driven marketing strategy

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Reference no: EM133201236

Discussion Post: Marketing Strategy and Planning

You are in the process of starting your own business. You have learned from the marketing class that it is important to develop a marketing strategy and to make marketing decisions. Answer the following questions:

A. What is your business project idea?

B. Who are your (Suppliers, competitors and final customers?)

C. Define your customer driven marketing strategy. (Explain how did you segment the market. explain your targeting strategy, explain how you differentiate your products, and what is your positioning strategy?)

D. What are your decisions in the development and marketing of individual products? (Explain your product attributes, branding. packaging. labeling and product support services).

E. What is your product mix (Explain the width, length, depth and consistency)?

Reference no: EM133201236

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