Reference no: EM132939039

Question: You have been hired as a consultant to Netflix Corporation in order to design a more robust revenue growth strategy than that currently being executed upon by Netflix. As the number of direct market competitors grows in addition to the multiple original content creators imbedding into some of the Netflix key competitor set, a less aggressive revenue growth outcome seems probable for 2022-2023 (post the C-19 revenue push enjoyed over the past 12-15 months). The impact of C-19 on Netflix has been mostly positive on the subscriber growth side but costly on the production of new content side of the business. As the rate of international growth slows and the value/subscriber becomes less attractive in a number of key Netflix markets- one wonders what can be done to re-establish a healthier growth profile while simultaneously becoming more effective in deployment of marketing/sales resources.

Increasing the average net margin per subscriber and the net marketing contribution performance of the organization as a whole are seen as important steps in maximizing the monetized value of their current domestic (US) and international subscriber databases. In order to complete your consulting mandate you must respond to the four questions that the client wants answers to- as listed below:

1) Define what you feel are the three biggest blocks (in priority order) to faster, stronger topline revenue growth for Netflix as at April 2021?

2) What 5 new elements would you introduce to the current Netflix offering, whether these are modifications of current services/pricing structures, etc. or completely new service offerings to add to their current 2 stream revenue models?

3) What competitive market strategy would you recommend Netflix implement in order to not only retain current subscriber base in addition to also growing the value/subscriber data file?

4) Provide the client with a revenue forecast that outlines the 2021(full year) 2022, and 2023 revenue forecast portraying the current growth plan-making sure to include the method used and why you used that method. Then provide a second forecast that includes the impact of your proposed improvements to the current Netflix marketing sales plan. (the value of the 5 new elements that you previously described in question

#2). Provide a written response to a draft case study which will be a maximum of 5 pages double spaced typed (plus 2 pages of exhibits maximum-double spaced 12 Pt. font plus 1 page for bibliography and 1 page for footnotes) for a total of 9 pages of material. Participants should respond to the specific challenges identified in the four questions provided on the first page of this document.

In responding to the case challenge make sure to perform and describe your analysis of key case data (including the course concepts underpinning your solution). Participants will be provided with the necessary data to deliver a good case challenge submission but can (but do not need to in order to do an excellent job on the case study challenge) access data outside the case data set if they so choose.

Data has been included in this case document that takes you from 2013-2021- to the edge of this current recession recovery in order to provide perspective on how Netflix dealt with its previous serious challenges. Please include a bibliography and footnote index (this is in addition to the 7 pages of case response limit) in order that cited works can be properly identified.

Attachment:- Marketing Strategy - Case Review.rar