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Question: This week's discussion focuses on Chapters 6 and 7: Product Strategy and New Product Development. Following your review of the material from the chapter readings, prepare to take a stand on the following issue: With Products, Is It Form or Function?
The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
In your post, use the material from the chapter readings to support your position: Product functionality is the key to brand success versus product design is the key to brand success.
Textbook: A Preface To Marketing Management, Fourteenth Edition (By J. Paul Peter and James H. Donnelly Jr.)
Describe the marketing issues or challenges faced by the company in detail. Make sure that you answer all of the questions thoroughly and thoughtfully.
Discuss how management has changed with respect to both of the topics you selected. Use real world examples to address the areas like Globalization and outside environment
Discuss the brand development strategies marketers use to develop brands. In addition, provide and justify an example of each strategy. 1. Line extensions 2. Brand extensions, 3multibrands or 4new brands.
What is the key marketing management problem/opportunity the decision-maker faces in the case study? Don't confuse symptoms with problems.
Explain Teaching Entrepreneurship and What strategic plans could the college or university at which you took a management course adopt to compete for students in the marketplace
What would be YOUR Product Positioning? Remember, if the product is not CLEARLY different from the existing competition or similar products.
What two "metrics" (key factors Goodwill tracks to determine how well business is doing) are affected and why does this affect how Goodwill markets its retail goods?
You have to select a company in organic food industry. However, it can't be a retailer, such as Wholefood. , A violation of this requirement will lead to a minimum 50% penalty on the project.
Explain Newly appointed President of the local Chamber of Commerce and to give business leaders an idea of what the economy may look like based on recent history and expected future conditions
Your supervisor has asked you to make a brief report comparing the sales volumes and the consistency of sales of these four salespersons.
what methods can companies use to retain their existing customers
Explain Product Idea and What is your product and why do you feel the product you have selected is innovative within its industry
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