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Questions: The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable length: 5 page minimum not including title page and reference page.
1. Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.
2. Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.
3. How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
4. What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
5. Define direct marketing and give some real world examples.
packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can
What are the leading economists and tech industries leaders saying about this topic? How will this technology affect my chosen field of study?
The Sarbanes Oxley Act (Sox) came about as a result of corporate scandals such as Enron and Worldcom. Critics say that it is burdensome for most medium sized business.
Interview three consumers. Ask ask them about their concerns when choosing a fast-food restaurant. Using these results, estimate the location of the ideal points for different fast-food markets on the perceptual map that you developed in Step 1
General Motors has announced plans to open 75 regional distribution centers across the United States with large inventories of cars and light trucks. How will the new centers help the retail dealers
What are the advantages and disadvantages of cable television advertising? Why are more national advertisers turning to cable television as a viable.
Explain EBay Case and how eBay Revolutionized the Auction Business
Listen to your organization's most recent earnings call and consider the following and respond to the profit margin question.
marketing professionals promote products and services in order to educate and persuade consumers to purchase them. many
Outline your product, branding, and packaging strategy.
develop an 8-10 page marketing plan for a sports enterprise e.g. professional school or community program. you can
write the economic analysis section of a business proposal. this will include statements about the market structure and
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