User Account

All Pages

Define what is meant by a vulnerable population target

Assignment Help Marketing Management
Reference no: EM13878841

Question 1. Think of a time where you made a purchase based on your positive perception of a good or service only to discover your experience of the actual good or service was much different.

a. What was your perception based upon?
b. Was your initial perception based on advertising, friends, brand recognition, or something else?
c. What motivated you to make the purchase?
d. Incorporate into your response your understanding of perceptual organization, perceptual interpretation, packaging, perceptual mapping, perceived risk, perceived price and quality, and product positioning or positioning of services.

Question 2. Consumer Behavior is at least in part a result of Personality. Individual Personalities differ widely from one individual to another, and arguably no two personalities are exactly the same.

a. How then can marketers use personality to identify distinct and sizable market segments and target markets?
b. Given the perspectives on personality that are covered in the text (Freudian, Neo-Freudian, and Trait Theory), which do you think most comprehensively describes you and why?
c. How does the theory contribute to any of your purchase decision-making process?

Question 3. Based on your personal preference for personal computing operating system (Mac or PC) view the respective ad (links provided below) that is attempting to alter your attitude towards the product you prefer.

'Get a Mac' ad campaign
'I am a PC' ad campaign

a. How does the advertisement attempt to change your attitude of the other product?
b. How does the advertisement attempt to change your attitude of your preferred product?
c. Using the "Tricomponent Theory of Attitude", analyze the ad for its cognitive, affective, and conative components.
d. What, if anything, could the competing brand do to better influence you to switch to the other platform?
e. Make sure to reference at least two strategies of attitude change.

Question 4.

Think about the last time you purchased the products listed below. Select two of the items and discuss which model(s) of consumer learning theory (behavioral learning, cognitive learning, and passive learning) affected your decision to buy. It is possible that one or more learning theories affected your decision to buy.

a. Laptop
b. Smartphone
c. Jeans at a department store
d. Box of cereal

Question 5. With examples based on personal experiences, discuss how each step of the buying process listed below influences your routine, limited or extensive type of purchase.
a. Problem/Need recognition
b. Information search
c. Evaluation of alternatives
d. Purchase decision
e. Post-purchase behavior.

Question 6. The rate and success of the diffusion and adoption of innovations depend on a number of factors discussed in our text.
Scenario: Samsung has introduced a smartphone with a digital camera that combines the size benefits of a digital point and shoot camera with the ability to use small interchangeable lenses.

How can the company use the diffusion-of-innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adopter categories?

• Innovators
• Early adopters
• Early majority
• Late majority
• Laggards

Question 7. Watch the following video: Marketing to children. (https://www.youtube.com/watch?v=S-KwCNOg0qs) This outtake from "The Corporation" shows an interview with Lucy Hughes, explaining the rationale for marketers to manipulate children to nag their parents to influence purchasing decisions.

Based on the video, textbook readings, and other outside resources, find examples of advertisements that target children. Select one advertisement you consider ethical and one advertisement you consider unethical. Defend your position in each case. Attach copies of the advertisements (one ethical and one unethical). In addition:

a. Define what you mean by ethical.
b. Define what is meant by a vulnerable population target.
c. Use terms from the reading such as "overaggressive, deceptive, misleading and exploitive."

Question 8. Read the article: Inside Subaru's Zero-Waste Factory. (https://www.takepart.com/article/2013/12/30/inside-subarus-zero-waste-factory).

The auto manufacturer, Subaru of America, has declared its commitment to green manufacturing practices. Their commitment is posted on the top of their website, "Subaru of America is committed to being a leader in environmental initiatives while continuing to reduce our own footprint. Being green isn't a trend. It's who we are and what we stand for" (https://www.subaru.com/csr/environment-sustainability.html).

In addition, in 2003, Subaru of Indiana Automotive, Inc. became the first automotive assembly facility to be designated as a Backyard Wildlife Habitat by the National Wildlife Federation (https://www.wildlifehc.org/membersdir/subaru-of-indiana-automotive-inc). There are over 800 acres surrounding the manufacturing plant that are home to birds, deer, blue heron, hawks, Canadian geese, ducks, beavers, snapping turtles, and other animals.

In a minimum of 200 words, respond to the following questions:
• What motivates the company to go "zero-waste'?
• What makes Subaru a leader in the environmental initiatives?
• Did Subaru fulfill the tenets of the 3R's as discussed in the article? Explain.

Reference no: EM13878841

Questions Cloud

Develop a customer service training implementation plan : Develop a customer service training implementation plan and determine the method of training
Complications of cancer : Describe the diagnosis and staging of cancer and describe at least three complications of cancer, the side effects of treatment, and methods to lessen physical and psychological effects.
Determine what john should do for next spring : Although John wants to diversify his farm products, he is reluctant to change the cur- rent planting pattern of 1,500 acres of corn, 500 acres of beans, and 2,000 acres of rice, because changes in planting will cause an unknown risk and cost. Use ..
How is risk incorporated into the capital budgeting process : How is risk incorporated into the capital budgeting process?
Define what is meant by a vulnerable population target : Define what you mean by ethical. Define what is meant by a vulnerable population target. Use terms from the reading such as "overaggressive, deceptive, misleading and exploitive.
Find the resultant of weight and forces : A 32-lb motor is mounted on the floor. Find the resultant of the weight and the forces exerted on the belt, and determine where the line of action of the resultant intersects the floor.
Work out a problem to determine earnings, : Work out a problem to determine earnings, cash flows, and the NPV.
Assuming that total joint costs : Refer to the facts in Exercise 11-39. In Exercise, Douglas manufactures four grades of lubricant, W-10, W-20, W-30, and W-40, from a joint process. Additional information follows:
Internal rate of return (irr) and npv : What is the relationship between Internal rate of return (IRR) and NPV?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd