Define what contemporary luxury means in a fashion

Assignment Help Management Theories

Reference no: EM131973184

Luxury Brand Management Assignment - Reflective Essay

Brief - Prepare a reflective essay which rigorously covers the elements described below.

Ensure to reflect the papers offered this semester along with other salient research to support and enrich your findings. Please use any other pertinent peer review papers offered. Adopt the position of luxury brand consultant when offering data to the brand and other participating parties, in the local and international contexts.

1. Define what contemporary luxury means, in a fashion (etc.,) context.

2. Select a luxury brand and determine its:

history
market position
nature & profile
size & scope
perceived customer profile (within a global and local marketplace)

3. Select a new trading environment for this luxury brand...physical or virtual?

Determine and justify a country; more specifically a city in which your brand could trade.

Determine the countries:

economic position
size & demographics
psychographics
existing luxury market

4. How could this brand strategically trade in its new environment?

collaborations
five star hotel engagement
alliance with local luxury craftspeople
elite social strata activities

4.1. Consider the communication strategies you would adopt to best position the brand for success. Consider virtual communication in your response.

5. Recommendations to the luxury brand.

Specifications:

1. Individual assessment (please see the rubrics)

2. 2000 word maximum

3. A reference list

4. A small relevant appendix

5. Small business card sized images acceptable

6. Salient tables graphs & charts.

Reference no: EM131973184

Questions Cloud

How much of the accounting department costs : How much of the accounting department costs will be allocated to the production?

Discuss term to maturity and interest rate differentials : Define speculation. Define Domestic Nonfinancial Debt. Discuss term to maturity and interest rate differentials.

How to overcome communication barriers-verbal : Create a PowerPoint presentation (minimum of 10 slides) on how to overcome communication barriers-verbal and nonverbal (identify and explain with supported.

Why did amazon set up shop inside the warehouses : Why did Amazon set up shop inside the warehouses of P&G and Kimberly Clark, and why did these manufacturers allow Amazon to do it?

Define what contemporary luxury means in a fashion : BUSM4184 Luxury Brand Management Assignment - Reflective Essay. Define what contemporary luxury means, in a fashion (etc.,) context

Hardware business with the kindle e-reader : What was the strategic motive for Amazon in getting into the hardware business with the Kindle e-reader?

Identify the first-listed diagnosis in the encounter : Identify the first-listed diagnosis in the following encounter. An established patient experiences chest pain. He has a history of previous myocardial.

If you believe in efficient market hypothesis : If you believe in the efficient market hypothesis, you should also believe that ____

Explain your interpretation of the complexity of poverty : Explain your interpretation of the complexity of social class, poverty, and discrimination in terms of the interconnections among race, ethnicity, age, gender.

Reviews

len1973184

5/7/2018 2:30:30 AM

Below attached is the instructions.... and i proposed to my lecturer to taking Hermes brand to India in a 5 start hotel setting to target fat Indian Hollywood weddings by collaborating with local luxury artists. Consider the communication strategies you would adopt to best position the brand for success. Consider virtual communication in your response.

Write a Review

Required(*) Message

User Account

All Pages