Reference no: EM132010561

INSTRUCTIONS : Discussion Post

Choose a group from the list below and address the questions below for each company in the group .(this is not a la carte; do all the companies in the group you chose)

GROUP 1:

-- Home Shopping Network (a TV channel)

--Verizon FIOs (bundled phone, internet and cable service)

--Amazon

GROUP 2

-- Blizzard/Activision (gaming company)

-- Ticketmaster (owned by Live Nation, ticketing service)

-- iTunes

GROUP 3

-- Verizon FIOs (bundled phone, internet and cable service)

-- Ticketmaster (owned by Live nation, a ticketing service)

-- You Tube

Address the following items in your discussion for each of the three companies in the group you choose:

1. Define what business model ‘pattern' applies to each company in the group from the main types of patterns and why you chose that pattern.

2. Describe how each company fits the ‘pattern' chosen via its value proposition, customer relationships and channels of distribution.

3. What are the main source(s) of revenue for each company? (How does it make money?) What is its main product(s) or service each company provides to its customers

Comment on whether you feel this is a profitable pattern for each company.

Here are the five main patterns:

Unbundled corporation

The Long Tail

Multi-sided Platform

Free (or mostly free for at least one customer segment)

Open or Closed Business Model (may be in addition to one of the other patterns)

3. Cite the sources used in your research

4. Share a news article and URL with the class and why the news is important to the entertainment industry.