Reference no: EM132373567

Question : 1.

Describe how the role of marketing has evolved over time. Briefly go through the 5 stages in marketing evolution over time, from the pre-industrial revolution to the present, with a concise explanation of each stage. Add to this what you would call or how you would describe the 6th or current stage of marketing, (based on your observation and opinions of how people currently make their buying and user decisions).

Question 2
A) Define what a Marketing Plan is and/or what the marketing plan provides for a company/organization.

B) Select 5 key sections that are included in a Marketing Plan and give some detail as to what information would be included in each of these sections of a Marketing Plan.

Question 3

a) Define the term, big data - saying what it is, what it describes.

b) List and describe the 4 dimensions or characteristics of big data - the Four V''s.

c) List at least 5 sources big data can come from, that could be used to uncover insights that would be useful for marketing purposes (i.e., Coca Cola wants to gain insight into consumer behaviors in order to better understand needs and benefits desired, where do they go to find big data on their customers and/or consumers)

Question 4

With quantitative marketing research, answer the following questions by defining each term/concept:

a) What is a sample and what is a census, pointing out how they differ?

b) What is a probability sample?

c) Define margin of error and confidence level.