Define weaknesses of a change in message strategy

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Question: 1. You have recently been promoted to be director of advertising for the Timkin Tool Company. In your first meeting with Mr. Timkin, he says, "Advertising is a waste! We've been advertising for six months now and sales haven't increased. Tell me why we should continue." Give your answer to Mr. Timkin.

2. A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy?

Reference no: EM131872984

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Define weaknesses of a change in message strategy : A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses.

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