Define unrelated diversification and backward integration

Assignment Help Management Theories

Reference no: EM131496932

Question: 1. For Petronas, featured at the beginning of the chapter, give a hypothetical strategy for each of the following categories: market development, unrelated diversification, backward integration, and product development.

2. What three strategies defined in the chapter do you feel are most widely used by small businesses?

3. Should non-profit organizations post their strategic plan on their website? What about corporations? Why?

Reference no: EM131496932

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